Sneh Bansal's journey into the world of luxury jewellery began not in a boardroom, but in the quiet joy of creation. A graduate in Fashion and Jewellery Design from NIF Global, Sneh cultivated a deep appreciation for intricate craftsmanship and timeless aesthetics—skills first honed through her love for hand embroidery.

Her very first creation—a bespoke brooch made for a close relative—sparked more than admiration; it sparked momentum. Compliments became conversations, and conversations became custom orders. As friends and family proudly adorned her designs and shared stories of the attention they received, Sneh realized her passion was more than a personal pursuit—it was the beginning of a brand.

In April 2022, Needle was born: a celebration of elegance, individuality, and modern luxury. What began as a passion project has grown into a beloved brand with over 3 lakh orders fulfilled in just two years. Today, Needle is synonymous with refined craftsmanship and timeless design—jewellery that empowers women to not just wear beauty, but live their luxury.